
Am I really going to drum up a thousand words or so on Duran Duran’s “My Own Way” video? I am, aren’t I?
Egad.
Not that there’s anything particularly wrong with “My Own Way,” which was the first single released off of the 1982 Rio album. It’s a fun, throwaway video for a fun, throwaway song. It’s a little surprising to discover that Russell Mulcahy, the man behind the epic mayhem of “Wild Boys” and the large-scale exotic spectacles of “Rio” and “Hungry Like the Wolf,” directed this agreeable trifle, which looks like it was shot in a couple hours in a high school auditorium on a shoestring budget (expenses: red and black paint, confetti, glitter, headbands…). Like “Careless Memories” and “Night Boat,” the video for “My Own Way” didn’t make it onto Duran Duran’s 2003 Greatest DVD collection. It’s neither a mild embarrassment like “Careless Memories,” nor an overlooked gem like “Night Boat.” It simply exists, in an inoffensive and modestly entertaining kind of way.



